RVT.com, the leading Internet classifieds ad site for the sale of new and used travel trailers, fifth-wheel trailers, motorhomes and campers, reported Wednesday (Feb. 23) that its website visitor traffic has increased more than 13% over 2010. The website also has added a new self-serve advertising option that allows industry advertisers and dealers to purchase, manage and track their online banner advertisements more quickly and easily.
“The rise in website visitors to RVT.com is welcome news for RV sellers, dealers and the industry,” said Shawn Friesen, RVT.com marketing director. “This increase tracks with reported industry trends that show the rising release of a pent-up demand for new and used RVs among consumers. Our primary job is to make it easier for RV buyers and sellers to find each other, to connect the RV industry with the RV shopper and vice versa. We are constantly innovating to this end.”
Currently, RVT.com generates more than 300,000 unique visitors and four million page views per month, making it the leading source for RV buyers, sellers and dealers. Visitor demographics for RVT.com include:
• 57% male.
• 55% have household incomes of more than $75,000/year.
• 59% are college or post graduates.
• 80% of visitors are shopping for an RV.
In addition, RVT.com has teamed with iSocket to provide RV dealers and industry advertisers with a quick, convenient way to select an exceptionally targeted online display ad package and easily set up an ad. Advertisers can now order and start premium campaigns in minutes — targeting any demographic by geography or type of RV — and buy, manage and track multiple campaigns from one page, all at no extra cost.
In December, RVT.com introduced the new RVT.com Buy & Sell Magazine for iPad, a dynamic tablet-formatted digital magazine that allows RV shoppers to browse or search RVT.com’s entire inventory of over 45,000 new and used RVs for sale from more than 450 RV dealers and thousands of private sellers. The free iPad app is available for download on iTunes, as is the company’s free app for iPhone that puts all the features and functionality of its industry-leading RV classifieds website directly in the hands of RV buyers, sellers and dealers.
For more information, visit http://www.RVT.com.