Stat Surveys: Class B Sales Rose 25% in 2010

   Print

Retail sales of Class B motorhomes rose 1.7% in December over December 2009 and  finished the year up 25% over 2009 sales, Statistical Surveys Inc. (SSI) has reported.

Kitchener, Ontario-based Roaktrek Motorhomes Inc. continued its dominance of the Class  B market, garnering a 46.9% share in December and 43.7% for the year.

Thor Industries Inc. earned a 23.5% share of the Class B market in December, but another Canadian builder, Pleasure-Way Industries Ltd., finished second for the entire year with a 22.9% share.

For the year, Winnebago Industries Inc. finished in third with a 15.9% share, while Thor was fourth with a 13.7% share.

Five of eight U.S. and Canadian Class B builders reported retail sales for the month of December.

The Class B market is a sliver of the overall RV market, accounting for less than 1,500 retail sales for the entire year. Nevertheless, Class B sales showed steady strength throughout the year, posting year-over-year improvements in 11 of 12 months.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager at (616) 281-9898 ext. 128, or (61) 446-8179 (cell).