Survey: Wi-Fi a Key Factor for 68% of Campers
Editor’s Note: The following story comes from the current issue of the CalARVC News, a publication of the California Association of RV Parks and Campgrounds (CalARVC).
A recent survey conducted at www.Camp-California.com took a look at the impact of Wi-Fi on a camper’s decision-making process.
Participants responded to the question, “With other factors equal, do you choose a campground based on whether they have Wi-Fi?” There were 354 campers who participated from Nov. 2 to Dec. 28, 2010.
- 156: Yes, only if it is free.
- 85: Yes – Always.
- 35: Sometimes – when I have to do business.
- 34: Rarely.
- 32: No – I don’t travel with my computer.
- 12: No – I don’t ever use Wi-Fi.
A significant majority (241 respondents or 68.1%) said they did choose a campground based on whether Wi-Fi was available. An additional 19.5% said they sometimes or rarely used Wi-Fi – indicating it was not a significant part of their decision making process.
Only 12.4% said “No.” They indicated they either didn’t ever use Wi-Fi or didn’t travel with their computer.
Campers seeking information about Wi-Fi (either for free or with a fee) will find it easy to find at Camp-California.com. They simply click on the “Add Amenities and Lifestlyle Options” link and select Wi-Fi from the Amenity List. This returns a list of parks that offer Wi-Fi.
If appropriate, each park’s listing includes information about Wi-Fi. If it is offered at no charge, that information is stated in the park’s description.