Who’s No. 1? Mike Thompson or McMahon’s
Conflicting press releases have thrown into a quandary the title of who’s No. 1 in motorhome sales in California.
RVBUSINESS.com reported on Thursday (Feb. 17) that McMahon’s RV was the top California Dealer. Today, the site reported that Mike Thompson’s RV SuperStores was No. 1.
Both stories were based on press releases from the respective dealerships.
Both releases are correct, depending upon what time period is examined.
Statistical Surveys Inc. (SSI), upon which the Mike Thompson release was based, tracks retail sales for the calendar year — Jan. 1 through Dec. 31. It counted 414 Class A and C retail sales at Mike Thompson’s RV for 2010. That makes them the No. 1 motorhome dealer in California, Scott Stropkai, national RV sales manager for SSI, told RVBUSINESS.com.
In the same time period, McMahon’s was credited with 407 A and C sales, or seven less than Mike Thompson RV.
Throw in 59 Class B sales, which SSI also tracks but does not include in its A and C report, and Mike Thompson RV is credited with 473 motorhome sales.
McMahon’s is credited with 64 Class B sales, for a total of 471 motorhomes sales, making the overall sales difference between the two dealerships just two units.
However, as Stropkai explained, the California Recreation Vehicle Dealers Association (CalRVDA), which annointed McMahon’s No. 1 in Thursday’s news release, uses a mid-month-to-mid-month counting period, and he reckons that the difference in counting periods accounts for the discrepancy.
Paul Roberts, who tracks motorhome sales through the California Department of Motor Vehicles for CalRVDA, agreed that the different count periods is the likely answer.
“My report comes out sooner than theirs,” he said. He closes his count on the second Tuesday of each month, which is earlier than SSI’s cutoff. Further, unit sales reported by the DMV lag the date of sale by weeks or sometimes even months, said Roberts, who’s been counting sales and compiling a monthly “Market Report” for CalRVDA for seven years. He finds the process frustrating.
Roberts’ tallies for 2010 for the two big RV dealers
were as follows: McMahons, 408, and Thompson, 376.
It does not include sales to buyers outside of the state of California.
Meanwhile, Stropkai has come across the conflicting count periods in the past and stands by SSI’s methodology.
Mike Thompson RV remains No. 1 in California, Stropkai said, but the difference is razor thin. And, adds Roberts, the difference, whether it’s seven units or two units, is well within the margin of error, making the race for who’s No. 1 a dead heat.