Affinity Group’s Schneider Tenders Resignation

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March 22, 2011 by   Comments Off on Affinity Group’s Schneider Tenders Resignation

Mike Schneider

Mike Schneider

Affinity Group Inc. President and CEO Mike Schneider, a veteran industry player who has been affiliated with the Good Sam Club as well as RVBusiness and Trailer Life magazines for some 33 years, has announced his resignation from the helm of the Ventura, Calif.-based company.

Schneider, a director of the company, resigned last Friday, March 18, according to an announcement released by the company.

“My time at Affinity was filled with fantastic memories, incredible accomplishments and a series of remarkable professional growth opportunities,” Schneider said. “It’s been a truly great ride for me both personally and professionally, and I am leaving with nothing but wonderful thoughts of my time with the company.”

Schneider, one of this year’s inductees into the RV/MH Hall of Fame, has set up a consulting practice to offer his services and experience to different organizations and entities as he weighs a number of options available to him. (He can be reached at

“I’ve had a remarkable run with this company and the chance to work for some incredible people,” Schneider told “Art Rouse, for instance, was the founder and visionary when I started and I’ll never forget his undying passion as an avid RVer for growing the Good Sam Club and the magazines. There was a host of other great leaders throughout my tenure who had a profound impact on my career, such as Alice Robison, Rick Rouse and Bill Estes, to the later years with Joe McAdams and Steve Adams. All in all, a fabulous experience with memories that I’ll cherish forever.”

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