American Coach Cites 2010 Market Growth

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March 9, 2011 by   Comments Off on American Coach Cites 2010 Market Growth

American Coach, the luxury Class A diesel motorhome division of Fleetwood RV Inc., in calendar year 2010 saw a 17% increase in registrations in a diesel market that was down 9%. The growth in sales in a down market allowed the division to increase its market share 30% with a reduced product offering and smaller dealer network, according to a news release.

The division’s growth in market share was led by American Revolution, which was recently added to the American Coach offering, increasing its volume in 2010 by 48% year-over-year. In addition, American Heritage, the flagship brand of American Coach, increased its volume over 70% during the same timeframe. The success of American Heritage is a direct result of its full-wall-slide floorplan that creates an industry-leading 460 square feet of living space.

“The increase in Revolution sales came as a result of adding it to the American Coach family,” said Justin Humphreys, vice president of American Coach. “Our dealers and customers have embraced this change and we are excited about what the future will bring for this storied brand.

“For 20 years, American Coach has been passionate about providing personalized service to all of our dealers and customers, and to building motor homes that exceed their expectations,” added Humphreys. “Our market share growth in 2010 is a testament to our customers and dealers having confidence in what we are doing. We would like to thank them for their support, as well as congratulate our dealer network on a successful 2010.”

For more information about American Coach, call (800) 854-1344, visit or become a fan on Facebook.

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