Camping World & Woodall’s Plan Partnership
RV retailer Camping World and its Woodall’s campground directory unit have joined forces in an effort to increase awareness about and accessibility to the RV lifestyle, the company announced in a press release.
“Camping World’s vast presence in the U.S. as a leading RV retailer and Woodall’s prominence in the campground market proves to be a natural fit and a win-win for both of their current and potential customers,” the release states. “In effect, this alliance brings together the innovation and strength of both companies in their respective fields.”
“Camping World is proud to partner with Woodall’s,” added Camping World President Johnny Sirpilla. “We feel confident that the increased exposure the RV parks and campgrounds will receive now that Woodall’s is designated as the ‘Official Directory of Camping World’ is beneficial to all.”
The circulation of Woodall’s North American Campground Directory is expected to increase in 2012 with the added accessibility of the directories to 750,000 Camping World President’s Club members
“As the partnership between Camping World and Woodall’s is developed over the next few months,” the release further states, “there are many benefits and opportunities for private RV parks and campgrounds such as the ability to become a Camping World licensed park, stock Camping World parts and accessories on site and gain increased exposure with nearby Camping World retail stores and dealerships which will increase traffic by increasing visibility.”
The online search module for Woodall’s campgrounds soon will be prominently located on the Camping World website providing customers with one-stop shopping for all RV needs while also increasing exposure for the campgrounds.
“Our partnership strengthens the awareness of RV parks and campgrounds across the country by bringing greater recognition and enabling us to better align our services for the consumer as well as our RV park and campground customers,” stated Ann Emerson, Woodall’s vice president and publisher.
Future plans include the addition of Camping World stores to the Woodall’s 2011 iPhone application and exclusive Camping World offers extended to Woodall’s Facebook and blog followers. Additional developments for this partnership also include Woodall’s having a strong presence at Camping World attended consumer RV shows as well as special in-store promotions catering to President’s Club members such as a “Woodall’s Wednesday” offering special incentives and dedicated space in Camping World stores.