Aimed at helping families gear up for the camping season and spend quality time together in the outdoors, Jayco Inc. has announced its annual Blue Tag National Sales Event.
Jayco dealers throughout the U.S. and Canada are participating in the sale, promoting the event across three different media (tabloids, TV and radio), according to a news release.
The event marks the fourth consecutive year dealers have united in a large-scale promotional effort to boost sales, reduce 2011 inventory and promote Jayco’s industry-leading two-year warranty and high average resale value. The event will start on April 1 and run through May 31 at participating dealers.
Jayco increased promotional efforts this year by adding a new system which allowed dealers to customize direct mail tabloids, newspaper inserts, 30-second television commercials or 30-second radio spots. The dealers had the opportunity to play an even bigger role in helping deliver the Blue Tag message by taking advantage of email marketing campaigns, point-of-purchase materials and Internet banner ads.
“We’re gratified to have dealers who share in Jayco’s success, and who understand what makes this type of event a success,” said Sid Johnson, Jayco’s director of marketing. “With an increased arsenal of marketing tools, we think the timing is particularly appropriate for our dealers to make a huge impact across North America”.
Building on the successful formula of the past events, a customer sweepstakes was added to create event awareness and drive traffic during the sales event months. The sweepstakes features 25 giveaway prizes — five camping adventure packages and 20 Flip video cameras.
The adventure packages, valued at $2,000, includes a $500 gas card, a $500 grocery card, $700 in Yogi Bear’s Jellystone Park stays, a Flip video camera and a prize pack of goodies for on-the-road fun. Customers are directed to register online and then visit their local Jayco dealer to check their lucky number.
“As a family-owned company, we think we have an understanding of what drives our customers to our products,” Johnson said. “Making sure our RVs are affordable, liveable and well-built are just a few of the ways we can fulfill that commitment, and the sweepstakes this year offers us the chance to help make those family trips even more memorable.”