Manheim is Consolidating Inventory in Atlanta
Two Manheim Specialty and Heavy Truck & Equipment operating locations have consolidated inventory in Atlanta.
Manheim Georgia now features Manheim Specialty Boat and RV sales, and Manheim Metro Atlanta has been designated as the Georgia location for heavy truck and equipment inventory, according to a news release.
Both locations celebrated with new sales, including a grand re-opening sale at Manheim Metro Atlanta last month. The grand re-opening sale drew more than 60 buyers in-lane and 100 buyers online who bought more than 60% of the available units. The next Heavy Truck & Equipment sale at Manheim Metro Atlanta will be on Wednesday, March 16 at 9:30 a.m.
Boat and RV dealers are invited to participate at Manheim Georgia’s next sale on April 5 at 1:30 p.m.
There are many differences between buying and selling boats, RVs, motorcycles, powersports and heavy truck and equipment units when compared with passenger cars and trucks. To meet customer needs, Manheim now offers 16 Manheim Specialty locations and 13 Manheim Heavy Truck & Equipment locations, all featuring dedicated sales and service specialists who understand the unique needs of these customers.
“We take great pride in delivering an unmatched experience to Manheim Specialty and Heavy Truck & Equipment customers,” said Karen Braddy, general manager of Manheim Specialty and Heavy Truck & Equipment. “Our dedicated operating locations offer instant access to the cream-of-the-crop in quality inventory, volume and sales results, as well as access to our support teams who really ‘get’ these unique marketplaces.”
The growth of Manheim’s dedicated Specialty and Heavy Truck & Equipment sales locations has also fueled a significant increase in the percentage of customers who do business online. “When customers buy and sell in an environment focused exclusively on their industry, they’re more likely to trust the process,” said Braddy. “The proof is in the numbers: Last year, 41% of all Specialty units sold at a dedicated Specialty location were sold online, compared to 27% at locations without dedicated staffs and sales.”
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