Corey Ruzicka has been named executive director of the Recreational Dealers Cooperative Association (REDEX), the RV sales cooperative doing business under the Priority RV Network name.
He succeeds John Mancinelli who served the past three years.
Ruzicka, 54, is well familiar with REDEX, the nation’s largest RV cooperative with approximately 70 locations across the U.S. He served in an administrative capacity for REDEX for 11 years, from 1998 to 2008, when he was employed with Wheeler Advertising in Texas.
“I am honored to get back to working with the dealers and vendors and geting back to the organization,” Ruzicka told RVBUSINESS.com. “I am thrilled to be back. It will be a lot of fun.”
Ruzicka will operate from his office in Tampa, Fla. He will continue with Priority RV Insurance while assuming the duties of the executive director of the co-op. He assumes his new duties following the REDEX annual meeting April 18-20 in Las Vegas.
Ruzicka brings immense knowledge of the industry and an unmatched passion for the success of REDEX to the position, according to REDEX. The board said it is confident the group will have continued success and increased growth in membership and programs through Ruzicka’s leadership.
From 1981 to 1996, he lived in Northern Indiana and worked for Coachmen Industries Inc. and Holiday Rambler Corp., where he was the marketing manager for Holiday World.
“Corey is really a perfect fit for us,” said Michael Peay, REDEX president. “He understands the dealers’ and vendor sides. The board is very excited about this change We have good programs that benefit the dealers and we’re excited about where we’re going. Our dealers had a good year last year and are having a great spring. With Corey’s leadership, we expect to add membership this year and improve our member programs.”
Meanwhile, the REDEX board of directors and the dealer members thanked Mancinelli for his dedicated service to the non-profit co-op and wished him continued success in his future endeavors.
Mancinelli, 68, a 40-year veteran of the RV industry including service at Camping World and Lazydays, said he has no plans to retire. He called his resignation from REDEX “a friendly departure” and predicted a smooth transition for REDEX under Ruzicka’s leadership.
REDEX is the nation’s largest RV sales cooperative and has some of the industry’s largest dealers in its network. Its dealers sold more than 11,834 new towable and motorized RVs in 2010, according to an incomplete tally from Mancinelli. The tally, the first time REDEX did a rolling stock survey among its members, did not include sales figures from 13 members, so the actual sales figure is much higher, he noted.