Virginia Park Joins Leisure Systems Inc. Chain
Gloucester Point Family Campground has become the fifth campground in Virginia to join the Jellystone Park Camp-Resorts chain.
“We’re in the conversion process right now,” Eileen Gedicke, park owner, stated in a news release, adding that Jellystone’s name recognition, marketing and reputation for fun family activities will help increase revenues and occupancies at the 230-site park, which is located less than a half-hour from Williamsburg.
“We’re putting in a splashpark for the 2011 season,” Gedicke said. “It’s going to have two slides that come off of a 12-foot high platform as well as six water features and a zero-entry swimming pool.”
The park, which is located on the Severn River, a tributary to Chesapeake Bay, is also a popular destination for kayaking and boating enthusiasts. “From our docks they can get out into open water,” Gedicke said.
The campground is also upgrading some its rental accommodations, replacing several travel trailers with new park model cabins that include full size bathrooms and kitchens.
Jellystone Parks are widely known for having unique activities and special themed weekends, which is something Gloucester Point Family Campground has offered for years. This year’s events will include a carnival, numerous competitive games, parades, Karaoke and game nights and a “Chocolate Extravaganza” as well as Halloween themed events. Of course, all these activities will have an extra element of fun with Yogi Bear participating. Yogi will be on site daily to greet campers, pose for photo ops and take part in events.
Launched in 1969, the Jellystone Park system is the second largest chain of campgrounds in the United States, boasting 75 campgrounds with more than 15,000 campsites in 28 states and Canada. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal. It is truly a place “Where You Camp With Friends.”
Yogi Bear’s Jellystone Park Camp-Resorts are franchised through Leisure Systems Inc. (LSI), a wholly owned subsidiary of The Park River Corp., Cincinnati, Ohio. For more information, visit www.campjellystone.com.