Priority One Financial Services announced that Rob Auer has moved to a new position within Priority One, assuming the position of specialty finance business manager.
In his new role, Auer will help dealers move additional units by securing recreational loans for credit-challenged consumers. He assumed his new role on April 1, according to a news release.
In 2008 Auer joined the sales department at Priority One bringing with him over 10 years experience in the finance industry. Previously at Priority One he was a dealer account executive, responsible for bringing new dealer partners aboard.
“Rob has tackled every challenge we’ve put in front of him with an amazing attitude and energy,” said Heather Mariscal, Priority One president. “He has been a huge help to Priority One over the last year or so juggling projects outside of his normal day-to-day duties, and I know he will do amazing in this new role.”
Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River Inc. a Berkshire Hathaway Inc. company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit www.P1FS.com.