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RVBusiness Staff Sets Aggressive 2011 Agenda

Posted By RVBusiness On April 18, 2011 @ 12:22 pm In Breaking News | 1 Comment

RVBusiness logo (blue)Special “Open House Week” and “Louisville Show” issues plus unique new trade promotions and Internet offerings are all part of the 2011-12 agenda for the new owners ofRVBusiness, according to a Monday (April 18) press release.

Partners Sherman Goldenberg, publisher, and Beverly Gardner, vice president of national advertising sales, announced in late March the acquisition from Affinity Group LLC of the RVBusiness brand — trademarks, domain names, the print publication and the RVBUSINESS.com website.

In the process, RVB, along with Editor Bruce Hampson, has moved from its Southern California headquarters to Elkhart, Ind.

RVBusiness has assembled a team of editorial and sales people under its new ownership, G&G Media Group LLC, that’s positioned to maintain and enhance its competitive edge and move it ahead aggressively on all fronts throughout 2011 and beyond,“ says Goldenberg.

“We think the industry will appreciate the continued presence of a professional mainstream trade journal with an enhanced eye to all industry factions,” he adds. “RVIA, RVDA, RVAA, REDEX, Route 66, Camping World, RV D@ily Report, manufacturers, suppliers, distributors, the Louisville Show and northern Indiana’s emerging Open House Week are all on our radar as we plot a centrist course toward mainstream – fair and balanced – news. And we intend to remain the ‘A-book’ for RV manufacturers.”

Gardner, best known for the Elkhart-based publishers’ rep firm that bears her name, Beverly Gardner & Associates, is backed up on advertising sales by her daughter, Ally Kollat, and sales associate Wendy Thorne. And the initial response from industry advertisers has been encouraging. “We’re excited about the opportunities that lie ahead,” said Gardner, “both editorially and commercially.”

Goldenberg adds, meanwhile, that one well known tradition will, in fact, continue in the new age of RVB – the “Louisville Tea Party,” a popular soiree held annually on the last night of RVIA’s National RV Trade Show. “It’s part of the tradition that we’ve cultivated over the years – bagpipes and all,” says Goldenberg. “We couldn’t imagine dropping the ball at this point.”

RVB’s new contact information:

CORPORATE & ADVERTISING SALES OFFICES:

RV BUSINESS/G&G MEDIA GROUP LLC
2901 E. BRISTOL STREET, SUITE B
ELKHART, IN 46514
(800) 831-1076
(574) 266-7980, fax (574) 266-7984
WWW.RVBUSINESS.COM

SHERMAN GOLDENBERG, PARTNER/PUBLISHER
OFFICE: (574) 457-3370
CELL: (574) 457-6637
sgoldenberg@rvbusiness.com
sgoldenberg@g-gmediagroup.com

BEVERLY GARDNER, PARTNER/ VP NATIONAL AD SALES
(800) 831-1076
(574) 266-7980 x12
bgardner@rvbusiness.com
bgardner@g-gmediagroup.com

BRUCE HAMPSON, EDITOR
(800) 831-1076
(574) 266-7980 x13
bhampson@rvbusiness.com
bhampson@g-gmediagroup.com

ALLY KOLLAT, NATIONAL AD SALES
(800) 831-1076
(574) 266-7980 x11
akollat@rvbusiness.com
akollat@g-gmediagroup.com

WENDY THORNE, NATIONAL AD SALES
(800) 831-1076
(574) 266-7980 x14
wthorne@rvbusiness.com
wthorne@g-gmediagroup.com

TRINA NISSLEY, PRODUCTION MANAGER
(800) 831-1076
(574) 266-7980 x10
tnissley@rvbusiness.com
tnissley@g-gmediagroup.com

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1 Comment (Open | Close)

1 Comment To "RVBusiness Staff Sets Aggressive 2011 Agenda"

#1 Comment By Thomas W Davis On May 2, 2011 @ 7:22 pm

02 May 2011
Head of marketing,
I propose a 5% increase in RV Sales across the RV Industry, very small investment with solid returnes on that investment.
Thank you Very Best Regards
Thomas W Davis Engineer
twdavisenging@msn.com
407 242 7394


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