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RVIA: Spring RV Media Coverage is Blooming
Posted By RVBusiness On April 28, 2011 @ 10:51 am In Breaking News | No Comments
RVs are continuing to grab media attention with the weather warming and the summer travel season approaching.
Coverage reflects messages promoted by the Recreation Vehicle Industry Association (RVIA) that RVing is a cost-effective way for families to get away from the stresses of every day life, enjoy the great outdoors, and form lasting memories together, according to a report in the current issue of RVIA Today Express.
AAA World, which reaches more than 2 million subscribers, featured a writer taking his first family RV trip in April. The avid tent camper told readers his RV experience changed him. “So if in my youthful arrogance I’d thought RVs not worthy of inclusion in an honest outdoor experience, I was now truly (and remarkably easily) among the converted.” Click here to watch a video on RVs from AAA World’s website.
The May issue of Parents magazine shared with readers the experiences of a mom who took her children on the road for a year. “The history and beauty of America came alive for us.” According to the article, the camping life was a fun way to enjoy “less frenzied” family time. “Instead of running constantly to after-school activities, we read, attended ranger presentations, and ate more than our fair share of s’mores.”
The Press-Enterprise in Riverside, Calif., says gas prices won’t stop campers this summer. Despite the high prices at the pump, consumers are still visiting dealerships and buying. “I’ve never seen gas prices alone really affect the consumer,” Jeff Dailey, general manager of Pacific Coachworks, told the newspaper. “They still want to camp.”
CNN.com explored the reasons why RVs are so popular and asked “Is an RV Right for You?” CNN reported that the RV industry is recovering because, “Whatever their age, owners say it’s all about freedom. RVers go where and when they want, bypass airport security, avoid luggage fees and restrictions, tow the family car, and have room for kids and pets.”
More coverage is expected in coming weeks with stories slated for Ser Padres (a Spanish-language magazine for parents), Living Magazine, Where to Retire, Florida Travel & Life and AAA’s VIA magazine.
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