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Stat Surveys: February Towable Sales Up 4.4%

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April 15, 2011 by   Comments Off on Stat Surveys: February Towable Sales Up 4.4%

February towable report

February towable report

Retail sales of towable RVs rose 4.4% in February over February 2010, Statistical Surveys Inc. (SSI) has reported.

Bad weather likely held down sales during the month, SSI noted, as it did earlier in the February motorized report, and a greater sales increase had been expected.

Nevertheless, it was a healthy, across-the-board increase for three of the four segments counted — travel trailers, fifth-wheels, folding camping trailers and park models.

The February gain brought retail dales year-to-date to 9.8% ahead of the 2010 pace.

By segment sales in February, compared with February 2010 were as follows:

  • Travel trailer sales rose 5.7%.
  • Fifth-wheel sales were up 2.8%.
  • Folding camping trailer sales increased 12%.
  • Park model sales fell 33.3%.

Thor Industries Inc. remained the overall towable leader with a 38.7% market share in February. Forest River Inc. owned a 20.3% share and Jayco Inc. was third at 10.9%.

Thor led in travel trailers with a 35.1% share and in fifth-wheels with a 55% share. Forest River was the folding camping trailer leader with a 29.3% share. Skyline Corp. moved into the top spot for park models with a 13.6% share.

Year-to-date, Thor continues to lead in overall towable sales with a 38.4% share. Forest River is second with a 20.2% share.

Thor is tops in travel trailers with a 34.5% share. Forest River is second with 21.4%.

Thor holds a commanding 54.1% share in fifth-wheels, with Forest River second at 17%.

Forest River holds the top spot in folding camping trailers with a 29.8% share, while defunct FTCA Inc., makers of the Coleman camping trailer, holds the No. 2 spot with a 25.8% share. Jayco is No. 2 for firms still in business with a 15.9% share.

There is stiff competition in the park model segment with Thor leading at 17.7% for the year, Skyline second at 13.5% and Oak Creek Homes remaining in a close third at 13.2%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or  (616) 446-8179 (cell).

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