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Affinity Becomes Good Sam Enterprises LLC

Good Sam logo On Monday (May 2) Affinity Group LLC changed its name to Good Sam Enterprises LLC by filing a Certificate of Amendment to its  Certificate of Organization with the secretary of state of Delaware, the company announced in an 8-K report with the state.

The report was signed by Thomas F. Wolfe, executive vice president and CFO, and Brent Moody, executive vice president and chief administrative officer.

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#1 Comment By John Torres On May 4, 2011 @ 5:24 pm

I am very interesting to see the reveal of the brand management strategy. This change does have some potential upsides. Since it gets the corporate ID into the mainstream of RVing. I only home that part of the strategy is to develop some brand synergies instead of the silo mentality that AGI has exhibited in the past. I am also hoping that there is an emphasis on being the best of breed in each offering which has not been the census synopsis of the buying public based on postings on RV.net and my personal consensus during our travels.

I would hope that this change will exhibit a new marketing strategy will incorporate all of the offerings in such a way as to facilitate synergy which has been absence in the past.