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Newmar Execs Roll Out on Second Road Show

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Newmar Corp. executives and their wives participating in the second annual "Go Newmar Road Show" include (l-r): Matthew and Pam Miller, Richard and Candace Parks, John and Margaret Sammut and Irene and Mahlon Miller.

Newmar Corp. executives and their wives participating in the second annual "Go Newmar Road Show" include (l-r): Matthew and Pam Miller, Richard and Candace Parks, John and Margaret Sammut and Irene and Mahlon Miller.

Whether it’s the way of the future or a link to the industry’s more relational past, Newmar Corp.’s top executives and their wives headed out Tuesday morning (May 31) in 2012 Newmar Class A motorhomes for their second annual “Go Newmar Road Show” to visit an array of the company’s U.S. dealerships.

They’ll stay at dealerships and campgrounds along the way and enjoy an extended stay in Gaffney, S.C., at the headquarters of chassis builder and key supplier Freightliner Custom Chassis Corp. And they’ll wind up spending a week at Newmar’s Kountry Klub International Rally in Essex Junction, Vt., not far from Burlington, as the finale of their three-week trip.

Newmar founder and owner Mahlon and Irene Miller in a 2012 Mountain Aire; President Matthew and Pam Miller in a 43-foot, tag axle Ventana; Chairman and CEO Richard and Candice Parks in a 43-foot Dutch Star; and Vice President of Sales and Marketing John and Margaret Sammut in a Ventana LE Class A will travel nearly 5,000 miles through 14 Eastern states and visit the following dealers in the process:

Mt. Comfort RV – Greenfield, Ind.
Buddy Gregg Motor Homes – Knoxville, Tenn.
Tom Johnson Camping Center – Marion, N.C.
Adventure RV – Greer, S.C.
Terry Labonte RV – Greensboro, N.C.
Dick Gore RV World – Jacksonville, Fla.
Independence RV – Winter Garden, Fla.
North Trail RV – Dania Beach, Fla.
Beckley’s Camping Center – Thurmont, Md.
Tom Schaeffer RV – Shoemakersville, Pa.
Dave’s RV – Danbury, Conn.
Wilkins RV – Bath, N.Y.

“We’re covering a different part of the country this year than we did last year,” Sammut told RVBUSINESS.com. “We kept getting a lot of questions about whether we were going to do this again. So, we’re heading up and down the Eastern seaboard, down through Indianapolis to Tennessee and the Carolinas all the way down to Ft. Lauderdale, Fla. Then we head back north again and wind up at our Kountry Klub International rally, which is in Essex Junction, Vt., this year and actually stay in the coaches this year alongside about 200 owners of our products.”

Company executives plan to drive 4,500 miles during the 20-day tour, stopping at 32 dealerships and campgrounds along the way.

Company executives plan to drive 4,500 miles during the 20-day tour, stopping at 32 dealerships and campgrounds along the way.

Sammut says the positive feedback from last year’s management trip is what led to this year’s June junket. “Based on the response we got last year,” said Sammut, “people kept referencing that trip, whether it was a customer or a dealer. And then everybody’s saying, ‘When are you going to come to our neck of the woods?’ So, let’s just call it the second annual trip — and ‘to be determined’ whether there will be a third.

“But right now it has been an effective way to highlight our company and products,” he added. “We just rolled out the 2012 product information to a large number of our dealers. This last two weeks we’ve been on the road in teams. Now we’re actually going to go out on the road in the 2012 units and show them first-hand.”

Parks, in retrospect, said it all has to do with the relational side of the business, something Newmar’s management was reminded of last year when crowds of consumers sometimes awaited their arrival in different locations. “Absolutely,” said Parks, “If there was a business that was relationship-oriented, it’s this one — not only with the dealers, but with the customers. And this is a real good way to promote the lifestyle and show the dealers that we believe in our product, basically.”

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