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Thor Motor Coach Posts Gains in April Sales

Thor-Motor-Coach-Motorhome-Programs Elkhart, Ind.-based Thor Motor Coach (TMC) announced today (May 16) a substantial increase in year-to-date sales compared to the same period a year ago.

“Our goal is simple, to be the best, and the numbers will follow,” Bill Fenech, president and CEO, said in a press release “It has been quite some time since we’ve seen shipments this high. In my opinion, these numbers bring added validation to our team’s complete dedication to building the best motorhomes in the business. Although our dealers’ confidence continues to grow, we maintain cautious optimism by keeping our production levels in-line with retail demand.”

The company reported a 23% increase in April sales and a 36% increase in revenues for the fiscal year, highlighting “the demand for Thor Motor Coach products.” Retail demand continues to rise for Thor Motor Coach diesel products with the largest surge coming from the Tuscany and Serrano brands. The Tuscany year-to-date market share is up 36%, and the Serrano has seen a 64% hike compared to last year.

The newly introduced A.C.E. has made quite the splash in the market with both the retail dealerships and new RVer’s. Rental production is helping to catapult the increased demand. TMC continues to be one of the largest suppliers of rental coaches by partnering with the top RV rental companies in the world.

“Our market shares continue to swell on many products,” said Dana Simon, vice president of gas sales. “We attribute these successes to our market-driven ‘hot products,’ innovative designs, a continued focus on consumer needs and several customer focused programs including the Gold Star Inspection, Concierge Connection and Rapid Response Parts.”

Thor Motor Coach is a full-line manufacturer of several of the top brands on the market that include: A.C.E., Astoria, Avanti, Challenger, Chateau, Chateau Citation, Chateau Citation Sprinter, Daybreak, Four Winds, Four Winds Siesta, Four Winds Siesta Sprinter, Hurricane, Outlaw, Serrano, Tuscany and Windsport.

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