Daimler AG Looking to Increase Global Sales
German automaker Daimler AG wants to boost global sales of its Mercedes-Benz trucks by about 20% this year after selling 135,000 vehicles in 2010, the latest sign that demand for new trucks is recovering from a steep market downturn.
“With the new Actros we’ve laid the foundation for achieving this objective,” the head of Mercedes-Benz Trucks, Hubertus Troska, said in a statement Tuesday (June 21) – referring to the new generation of the firm’s best-selling truck which it presented earlier in the day in Brussels.
Daimler said it invested more than EUR1 billion to develop the new vehicle, with a further EUR1 billion invested in production locations, equipment and tools. The revamped and more fuel-efficient version of the long-distance haulage truck, which complies with the strict Euro VI emission regulation, can be ordered from July 1.
Daimler’s truck division is the world’s largest manufacturer of commercial vehicles by revenue and contributed to the Stuttgart-based firm’s recent earnings rebound, which was driven by booming sales at its core Mercedes-Benz luxury car brand.
Daimler’s truck sales increased 27% year-on-year to 89,300 vehicles in the first quarter, with revenue rising by 28% to EUR6.2 billion. The division’s earnings before interest and tax, or EBIT, more than doubled to EUR415 million from EUR130 million in the first quarter last year.
Daimler’s truck unit comprises the Mercedes-Benz, Freightliner, Western Star and Fuso brands. The product portfolio includes light-, medium- and heavy-duty trucks as well as special purpose vehicles, such as those for construction sites.