Get Outdoors Day Garners Media Attention
The celebration of 2011 National Get Outdoors Day (GO Day) – led by the American Recreation Coalition (ARC) and the USDA Forest Service – is over, but its accomplishments continue.
According to a press release, GO Day received significant electronic and print media coverage leading up to – and since – June 11. Tens of thousands of children across the country enjoyed various outdoor activities at GO Day events, made possible by hundreds of national and local partners that staffed activity centers and provided other support at approximately 150 sites.
First Lady Michelle Obama’s “Let’s Move Outside” campaign blogsite carried a synopsis of the day with photos, stating: “The U.S. Forest Service and community partners have been encouraging children and their families across the country to spend time reconnecting with nature, trying new recreation activities and just having some good fun.”
Among the major media “scores” by GO Day were all three major TV stations in Denver. ABC News picked up the story in at least two regions, interviewing GO Day coordinators in Minneapolis, Minnesota and Sioux Falls, South Dakota. WAMU 88.5 – an affiliate of National Public Radio – also picked up the story, interviewing ARC President Derrick Crandall about local efforts in Washington, D.C.
This year marked the fourth year that participants from federal agencies, nonprofit organizations and the recreation industry teamed up to encourage healthy, active outdoor fun at sites across the nation. These diverse partners offered opportunities for American families to experience traditional and non-traditional types of outdoor activities.
Prime goals of the national celebration included reaching currently underserved populations and first-time visitors to public lands, and reconnecting our youth to the great outdoors. Details on the activities at various GO Day sites are available at: www.nationalgetoutdoorsday.org/locations/.