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Lippert, Kinro Focus on Aftermarket RV Sales
Posted By RVBusiness On June 6, 2011 @ 3:06 pm In Breaking News | No Comments
Lippert Components Inc. and Kinro Inc. today (June 5) announced they have launched a new effort to expand their sales of aftermarket RV products, hiring industry veteran Bob Mater as director of RV aftermarket services to head up this operation.
“Many of our existing RV products, including doors, windows, mattresses, upholstered seating, leveling devices, suspension products, slideouts, and other accessories, have significant aftermarket potential,” said Jason Lippert, CEO of Goshen, Ind.-based Lippert Components and Arlington, Texas-based Kinro. “Bob Mater is a true veteran, with 18 years experience in the RV and trailer aftermarket, and he is a great choice to lead this new effort. Our current RV aftermarket sales of $13 million, only scratch the surface of this opportunity. We believe we can profitably expand our sales into this market by devoting a talented team, as well as a separate facility, to focus strictly on gaining additional aftermarket business through RV dealers and wholesale distributors. This effort is another in a series of many steps we have taken over the years to continue to increase both our sales and profits.”
Scott Mereness, president of Lippert Components and Kinro added, “Many of our RV components now include features that were not available on new RVs just a few years ago. As a result, our on-line ‘e-store’ (store.lci1.com), where these new products are available for purchase, has recently gained quite a bit of attention from dealers and wholesale distributors, as well as from RVers. This success has given us enough insight about the potential aftermarket demand for our RV products for us to be confident that an additional focus on this market should be well worth the effort.”
The companies, subsidiaries of Drew Industries Inc., are major suppliers to the recreational vehicle and manufactured housing industries.
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