MVP RV Rolls Out ’12 Sonoma Trailer Lineup
Riverside, Calif.-based MVP RV Inc. announced today (June 30) the introduction of the all-new 2012 Sonoma travel trailer line.
“Sonoma was developed with a clear direction and vision – affordability,” said Mark McFadden, Sonoma national sales and product manager. “We wanted to create a travel trailer line that the average working family could afford, without giving up the features these experienced campers demand.
“Southern California is among the strongest markets for affordably-priced travel trailers, and it is a very competitive market as well. Having the ability to build this low-cost trailer locally for our dealers is a tremendous advantage for us, and for them.”
McFadden said that Sonoma is a completely new line designed from the ground up featuring 12 floorplans, including eight SE models.
“There are many specific features and construction requirements needed to build a first-class, affordably-priced travel trailer,” he said. “Plus, shipping costs from areas outside the Southwest make it prohibitive to be truly price-competitive in this segment.”
Sonoma comes standard with such features as full-length drawer guides, 13,500 BTU A/C, ABS tub surround, brushed-nickel, high-rise kitchen faucet, raised-pane overhead cabinets, residential full-size 60”x80” mattress, silverware drawer, diamond plate gravel guard, exterior speakers and tinted safety glass windows.
McFadden said that Southern California’s Giant RV is the first dealer to sign up with Sonoma.
“We could not be happier with this product”, said Frankie Barouti, Giant RV president. “This is a very important segment of the market, and we truly believe that MVP RV has hit the mark with the Sonoma. We are pumped to be selling the newest, most affordable trailer in the market. We retailed our first one within two hours of it landing here.”
MVP RV builds travel trailers under the brand names Coast, Summit and Sonoma, and fifth-wheels under the brand names Jazz and Destiny. The company also manufactures the Class C Tahoe, and toy haulers under the brand names Impact, Vortex and Envy. For more information about MVP RV’s products, please go to www.mvprv.com.