The Recreation Vehicle Industry Association (RVIA) board wrapped up Committee Week, held June 6-9 in Washington, D.C., by approving a host of committee recommendations at their meeting on June 9 that will set the association’s agenda for the coming year and beyond.
In the area of industry education, the board approved revisions to the adopted RV Technician Career Ladder that gives RV service technicians the option of two different paths to certification. One path maintains the existing process to become a certified or master certified technician while the new approach allows technicians to become certified in specific specialties – including body, chassis, electrical systems, appliances – and plumbing, as they progress along the ladder.
Additionally, the board supported the reorganization of RVIA’s Trouble Shooter Clinics, beginning with the FY2012 sessions. Trouble Shooter Clinic classes will now be “track” oriented where attendees will focus on a specific area for several days. These new tracks are intended to follow along the specialty areas offered through the career ladder. Clinics utilizing the new approach will take place Nov. 7-11, 2011, and March 5-8, 2012 at Ivy Tech Community College in Elkhart, Ind.
Finally, the board approved the development and funding of a marketing program to be conducted by RVIA and the Recreation Vehicle Dealers Association (RVDA) to increase the number of certified RV technicians and raise the awareness and value of certification with RV dealers and RV technicians.
In other actions, the RVIA Board approved:
• Hosting the RV World Conference, a gathering of RV associations and organizations from around the globe, in conjunction with the 2013 Florida RV SuperShow in Tampa, Fla.
• Replacing the proprietary seminars conducted by exhibitors at the National RV Trade Show with more dealer-centric seminar programs.
• Increasing the admission price of the California RV Show from $6 to $10 (children under 17 admitted free) and offering admission discounts from Monday – Thursday to encourage more attendance on those days.
• Permitting exhibitors at the California RV Show to have up to 20% of units on display be from the previous model year.
• Providing funding in the amount of $25,000 to the RV Safety Education Foundation in the next fiscal year to support consumer safety education.
• Publishing the 2010 Annual Survey of Lenders’ Experiences and continuing the research next year.
• Returning to Washington, D.C. in June for Committee 2012 and holding the 2013 RVIA Annual Meeting in south Florida.
The RVIA board also endorsed the recommendation of the Go RVing Coalition to move forward with the 2012 launch of all-new national advertising campaign featuring the theme “Away.” Production of the campaign’s advertisements and other collateral materials will take place this summer.
The board’s actions were the result of recommendations from many of the association’s standing committees that met on June 6 -7. Programs with specific budgets for FY2012 are pending until final approval by the RVIA Executive Committee at its August budget meeting and the RVIA board at its September meeting.