TaigMarks Inc., a full service marketing and public relations firm serving clients in the RV industry based in Elkhart, Ind., has joined with Spearhead Sales & Marketing of Elkhart and Effect Web Agency of Warsaw, Ind., to form a unique business alliance to provide sales-focused marketing support for companies looking to significantly improve sales results and grow their business.
“We’re all about creative solutions, and when we looked at this alliance it seemed like a good idea,” said Steve Taig, president of TaigMarks. “Sometimes there’s a bit of a disconnect between sales and marketing. This helps fuse them together in a very effective, results-driven way.”
“We’re bringing the core competencies of three agencies together in a way that will maximize results for our clients,” said Chad Root, president of Spearhead. “We will be exclusively working with TaigMarks Inc. and Effect Web Agency to support sales departments with marketing that produces more sales. That means marketing that works for the bottom line.”
Spearhead is a consulting and management service that works with marketing departments to help sales personnel effectively leverage marketing resources. It assists with lead generation and management systems, large account sales training, sales and marketing workshops, and other tools to spur sales growth.
TaigMarks specializes in helping clients create, hone or completely rejuvenate their brand identity through both core message development and visual identity programs. TaigMarks also assists with strategic planning and execution, using its capabilities in design, copywriting, print production, advertising, public relations, event and product launch planning/execution, and trade show exhibit/design support. It has served a number of clients in the RV industry and presently works with Blue Ox, Dicor Corp., Dometic USA, and TRA Certification.
Effect Web Agency is a web optimization company dedicated to helping companies develop a web marketing strategy and enhancing a company’s current web tools or creating new ones. Website optimization and creation, natural search engine optimization (SEO), social media, Pay-Per-Click advertising, web video, micro sites, digital brochures, web analytics, motion graphics and dynamic presentations are some of its expertise.
Along with the RV industry, TaigMarks and the other firms have served an exceptional range of clients that include the plastics industry, truck manufacturers and suppliers, medical services, financial services, cabinet makers, orthopedic and other health products, educational institutions, manufactured housing, retail furniture, HVAC suppliers and agriculture, among others.
TaigMarks will continue to serve existing clients independent of this marketing alliance. “Nothing will change in regard to our present client relationships,” said Taig. “We’ll just be able to offer clients a wider platform of services.”
“The key thing is that we all understand that it’s all about results,” said Root. “Every aspect of marketing is designed to create more sales opportunities, and everything is coordinated to achieve that result.”
“What’s so exciting is this allows us to bring an exceptionally complete array of expertise into the service of a client. Companies don’t have to work with competing agencies or departments, or cherry pick from the particular strength of one firm versus another. We have it all in one package, with one over-riding goal — sell stuff!”
“I think it picks up on the post-recession trend of companies finding more cost-effective ways to do business,” said Steve Schmidt, president and web strategist for Effect Web Agency. “What’s great is that each of us will now be able to offer clients and potential clients an all-star lineup of sales and marketing expertise, all through one contact point.”
For more information about the companies and principals involved, please visit www.spearheadsalesmarketing.com.