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VIDEO #1: RVIA’s Fore on “RV Capital Talk”

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June 2, 2011 by   Leave a Comment

New on RVBUSINESS.com today is “RV Capital Talk,” featuring an interview with Gregg Fore, president of Dicor Corp. and chairman of the Recreation Vehicle Industry Association (RVIA). “RV Capital Talk” is part of a new weekly feature on RVBUSINESS.com and on the Internet.

While Fore previews RVIA’s Committee Week activities scheduled for next week in Washington, D.C., the show itself is co-hosted by RVNN.TV Creative Director Dave Dufour and RVBusiness Publisher Sherman Goldenberg and is produced out of the northside-Elkhart, Ind., studios of RV News Net (RVNN.TV) (http://RVNN.TV), an Internet-based television network launched in January.

RVNN.TV currently generates 12 recreational vehicle-oriented TV shows for Internet distribution. In addition to traditional website and podcast distribution, RVNN’s shows are delivered via “over-the-top” (OTT) Internet TV systems, including Roku, Boxee and Apple TV, as well as mobile devices, such as iPad.

RVNN.TV is advertiser-supported, offering viewers a broad range of trade and consumer RV-related content, largely in a breezy, informal style, according to Andy McCaskey, managing director of the network. “RVNN is casual TV, not highly produced, but the trade-off is a closer relationship with our audience, more immediacy and a higher level of involvement that translates into a more productive marketing channel for advertisers,” said McCaskey.

“It’s a first in the RV industry — a multi-layered marketing channel that is actually ‘two –way TV’ using familiar tools such as text messaging and Skype,” he added, “and it’s fully integrated with social media such as Twitter and Facebook. With RVNN.TV, marketers can reach audiences more proactively in ways people want to be reached. RVNN.TV is an exciting cost-effective communications channel to reach the RV enthusiast.”

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