Cavco Industries Inc.’s acquisition of a Fleetwood factory in southern Virginia is playing an increasingly important role in the company’s market strategy by manufacturing a diverse mix of manufactured and park models for a growing dealer base.
According to a press release, before Phoenix, Ariz.-based Cavco acquired Fleetwood’s housing division two years ago, the Rocky Mount factory only built HUD-code homes, as it had since 1968.
But with the Cavco acquisition, the factory’s product mix now includes not only Fleetwood-brand manufactured homes, but Cavco’s own lines of manufactured homes as well as park models.
“We’re pleased with the progress we’ve been making,” said Tom Satterwhite, general manager of the Rocky Mount factory, which employs 60 people.
“We’re happy, too, because the Rocky Mount facility gives us a strategic market reach we didn’t have before,” said Tim Gage, vice president of Cavco’s specialty division, noting the company now has improved access to the Northeast and Mid-Atlantic states because expensive trucking costs have been eliminated.
In addition to manufactured housing, the plant is producing several new park model lines. The Rocky Mount factory initially produced custom-designed park model cabins for campgrounds affiliated with Kampgrounds of America Inc. (KOA). But now the facility builds both cabins and traditional vinyl sided park models for a growing number of independently owned and operated parks as well as KOA-brand campgrounds throughout the Eastern U.S.
Cavco said the factory is also opening up new distribution channels for park models, both through street dealers and at campgrounds that want to sell the products to consumers as weekend retreats or vacation cottages.
“We’re constantly becoming stronger and getting more distribution and more retail turns on our product,” Satterwhite said.
The company said it is also developing growing number of sales leads through its websites and by participating in a growing number of tradeshows, such as the upcoming Pennsylvania RV and Camping Show, which is scheduled Sept. 14-18 in Hershey Pa., the National RV Tradeshow scheduled for Nov. 29 to Dec. 1 in Louisville, Ky., along with North Carolina RV shows in Charlotte, Greensboro and Raleigh.