RVDA to Honor Quality Circle Award Winners
RVDA will honor 32 RV brands built by 16 manufacturers with its Quality Circle Award during the RV Dealers International Convention/Expo on Oct. 5 in Las Vegas. The awards will be presented during “Celebrate Excellence: An All-Industry Gala” at the Rio All-Suite Hotel & Casino.
To qualify for the Quality Circle Award, brands/manufacturers must receive at least 15 dealer responses and score 80% or above in overall dealer satisfaction in the association’s 18th Annual Dealer Satisfaction Index (DSI) survey.
“The DSI Quality Circle Award recognizes the high level of commitment these manufacturers show toward their dealer business partners,” said RVDA Chairman Tim O’Brien of Circle K RVs in Lapeer, Mich. “Their commitment to continuously improving products and processes ultimately helps dealers serve customers better. We look forward to honoring these outstanding manufacturers at the convention this year.”
The towable RV brands/manufacturers receiving awards are (in alphabetical order): Coachmen Freedom Express/Freedom Express LTZ; Dutchmen Aspen Trail, Coleman, Dutchmen Kodiak and Dutchmen Voltage; EverGreen RV; Jayco Eagle/folding campers/Jay Feather/Jay Flight/Pinnacle; Keystone Cougar/Montana/Mountaineer/Laredo/Alpine/Avalanche/Bullet/Fuzion; KZ Coyote/Durango/Inferno/MXT/ Sportsmen/Sportsmen Classic/Spree/Spree Escape; Lance travel trailers/truck campers; Palomino travel trailers/fifth-wheels; Prime Time LaCrosse/Tracer/Crusader; and Skyline travel trailers.
The motorized RV brands/manufacturers receiving awards are (in alphabetical order): Forest River Inc.; Jayco Inc./Entegra; Newmar Corp.; Pleasure-Way Industries Ltd.; Roadtrek Motorhomes Inc.; Tiffin Motorhomes Inc.; and Winnebago Industries Inc./Winnebago/Itasca/ERA.
Five towable brands will receive DSI Honorable Mention awards for receiving scores of 80% or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order): Airstream, Dutchmen Rubicon; Jayco Skylark; Skyline Ultra-lites; and Starcraft Autumn Ridge.
RVDA asks dealers to express, confidentially, their level of satisfaction with their brands/manufacturers on eight core issues:
· Sales support
· Sales territory
· Vehicle design
· Vehicle reliability/quality
· Competitive price/value
· Parts support
· Dealership warranty support
· Overall dealer communications
The 18th Annual DSI survey was conducted between April and July 2011. RVDA said 484 dealers responded this year and provided 2,509 brand ratings.
“Celebrate Excellence: An All-Industry Gala” on October 5 will include a reception, dinner, awards ceremony, and dancing/networking and will start at 6:30 p.m. It is a separately ticketed event. For more information on the DSI and to register for the RV Dealers International Convention/Expo and the Gala, visit www.rvda.org.