As a result of outreach by the Recreation Vehicle Industry Association (RVIA) and its agency Barton Gilanelli, RVs were a hot topic in local Fourth of July holiday coverage around the country. Media reported that five million RVers would be on the road during the July 4 weekend despite fuel prices.
RV-related stories were broadcasted more than 50 times in 39 media markets around the country. Reports reflected RVIA messaging that RVers planned to use their RVs more this summer because they save on hotel rooms, airfares and eating out.
“For a family of five it was still cheaper to travel by RV than it was to rent hotel rooms,” RVer Christine Torres told a Las Vegas TV news team. “By the time you add two hotel rooms, per night, and pay for three meals out, it gets really expensive.”
Stories appeared in major markets, including Sacramento; Pittsburgh; Raleigh-Durham, N.C.; Columbus, Ohio; Las Vegas; Harrisburg, Pa.; Birmingham, Ala.; Cleveland; St. Louis; Indianapolis; Norfolk, Va.; Los Angeles; and Oklahoma City.
Capping off the holiday weekend, RVIA President Richard Coon appeared on the Fox Business cable network on July 5 to show off a luxury fifth-wheel toy hauler provided by Dutchmen Manufacturing Inc., and discuss the industry’s recovery and enduring popularity.
“The RV industry is up 57% from 2009 and eight percent from last year,” Coon told Fox Business. “People love RVing for the convenience and the savings. A family of four can save two-thirds by not spending on hotels, eating out and airline tickets.”
The four-and-a-half minute live interview took place inside the Dutchmen trailer and effectively showcased the industry and one of its more popular product types before an affluent business audience.
RVers on the Go RVing Facebook page enjoyed the segment, posting overwhelmingly positive comments about their own RVing experiences, including:
• “I love our RV,” wrote Leslie Harris on Facebook. “I like to sleep in my own bed and not worry about bedbugs in hotels and motels. We relax and have all the wonderful things our home has. If we don’t like a particular place, we are up and driving down the road.”
• “We love our 27-foot travel trailer!” wrote Becky Brown Hecker. “Knowing your kids are sleeping and playing in clean beds. Having the ocean in your backyard, or beautiful views right outside your door. Having a yard for the kids to play in. When we are in our camper, we are as comfortable as being home — just having a lot more fun. We are able to go on more vacations, and can afford to do more when we are on vacation.”