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VIDEO #1: KOA ‘Toasted’ by President Obama

Today’s video comes courtesy of KOA, showing President Barack Obama holding a custom engraved marshmallow roaster and holding a tongue-in-cheek discussion on the proper way to prepare a s’more. The following is the accompanying press release from KOA.

What does the Leader of the Free World and Kampgrounds of America have in common? For a brief moment on July 6, the connection was a custom engraved KOA Rolla Roaster marshmallow roaster.

It was presented to President Obama on behalf of Kampgrounds of America Inc. (KOA) by Bruce Ward, founder of the “Choose Outdoors” organization and a special advisor to KOA, during a “Champions of Change” symposium July 6 at the White House in Washington, D.C.

Ward was recently named a “Champion of Change” by the Obama Administration for his work to encourage and support outdoor recreation opportunities in the U.S.

The KOA Rolla Roaster presented to Obama was custom engraved with the words “Let’s Move Outdoors S’more,” in reference to First Lady Michelle Obama’s “Let’s Move” national campaign against childhood obesity.

Obama entertained those at the meeting with a story about the debate in the Obama household regarding the “perfect s’more.”

“We know that the President enjoys camping, so it was no surprise that he knew immediately the intended use of a Rolla Roaster,” said Kampgrounds of America CEO Jim Rogers.

“It’s always fun to see someone like the President holding what you consider to be one of the icons of your company and the outdoor recreation sector,” said Rogers. “Everyone involved in the Outdoors sector fully supports First Lady Michelle Obama’s efforts to combat childhood obesity, and getting kids outdoors, experiencing nature through activities such as camping, is a great way to achieve the goals of the ‘Let’s Move’ campaign.”

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