Winnebago Taking Part in Elkhart Open House
The 4th Annual Elkhart County RV Open House has gained another strong national player with the announcement today (July 22) that Iowa-based Winnebago Industries Inc. will show both towable and motorized product Sept 20-22 at a leased slot on County Road 6 on the north side of Elkhart – strategically located on the south side of C.R. 6 between the exhibits of Forest River Inc. and Thor Industries Inc.
“We’ve attained a higher visibility in the Elkhart area with the purchase (in late 2010) of SunnyBrook (SunnyBrook Manufacturing Inc., Middlebury, Ind.),” Winnebago Director of Marketing Chad Reece told RVBUSINESS.com. “So, this year, in correlation with the other events that are going on in Elkhart, we are going to conduct an open house also, and we are going to do it in Elkhart. We’ve got space right on the corner of County Roads 6 & 113 – 53000 Decio Drive — just down the street from the Hall of Fame.”
Elkhart-based Forest River’s exhibits will be located both inside and outside its newly acquired Dynamax Corp. plant to the west of Winnebago’s open house slot, while Jackson Center, Ohio-based Thor will be located to the east in an industrial park on the grounds of the RV/MH Heritage Foundation Inc.’s RV/MH Hall of Fame.
And word is that the Forest River and Thor will be running a shuttle between the two displays this time around.
The significance here for Winnebago, Reece points out, is not only the fact that the Iowa motorhome builder is throwing its hat into the emerging open house, but that it will also be Winnebago’s first full fledged showing of both towable and motorized product since its recent diversification move.
“We’ll have a nice presentation of the SunnyBrook product because we’ve been doing a lot of work revamping that,” said Reece. “And then we’ll also be showing the Winnebago towable product lines. And it will be kind of a first opportunity for the dealer network to see that all at once. And also we’ll be bringing key motorized product out, too. So, it will be a full corporate representation for us of towables and motorized. And that’s kind of exciting for us, too, you know, the first time that we’re kind of bringing the whole family of products together at one setting like that.
“It’s our first event in the area there, and we think it will be a pretty good opportunity to bring all of our dealers in for an open house event.”
Before all is said and done, RVBUSINESS.com has learned, a few other surprise manufacturing participants will be announcing open house plans.