Cequent Set to Extend Summer Hitch Program

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August 11, 2011 by   Comments Off on Cequent Set to Extend Summer Hitch Program

Plymouth, Mich.-based Cequent Performance Products reports that its Summer Hitch Program has been “so well received” that the program, which was originally scheduled to end at the end of August, will be extended until Sept. 30.

According to a press release, Draw-Tite, Reese and Hidden Hitch will have given over $48,000 in cash to winners along with hundreds of free umbrellas and gas to hitch buyers for simply registering their purchase.

Paul Caruso, Cequent vice president/general manager, noted: “The act of registering their warranty information online automatically qualifies the consumer for selected premiums and a chance to win at least $100. Twenty winners are selected each month, and the odds are determined by the number of customers that register. Cequent also offers two $1,000 awards each month, selected from the pool of installers and dealers whose retail customers participate.”

“We have several objectives for the receiver hitch summer series,” said Tom Benson, Cequent president. “The first and foremost is to draw attention to the special attributes of each brand to help our installers and dealers communicate the elements that make them number one in their respective markets.

“We believe that our leadership is best demonstrated by offering superior products and the tools our dealers need to ensure success with our brands. But in the end it almost always comes down to people. These promotions focus on the people who make our business run.”

Come meet some of the winners and read why they love their hitches at, or New entries, pictures and stories are coming in daily and shown across all three brand websites.


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