Topeka, Ind.-based towabler manufacturer CrossRoads Recreational Vehicles Inc. has announced the promotion of Alicia Dunafin to director of customer care for CrossRoads and sister company Redwood Residential Vehicles.
In her new position, Dunafin will oversee the Customer Care Department for both of the Thor Industries Inc. subsidiaries. Her new responsibilities include managing the parts, service and warranty departments. Dunafin has been with CrossRoads RV for over 10 years and previously served as warranty manager. Her duties as warranty manager included managing daily operations within the parts and warranty department as well as responding to both retail customer and dealer warranty claims.
“My goal is to develop a responsive and nimble service department that can provide customer answers in a timely manner,” said Dunafin. “We have a great service department and I can’t wait to take it to a higher level. I’m extremely excited about my new role here at Redwood RV and CrossRoads RV.”
“I am confident that Alicia will provide our customers the type of service that they have come to expect. Company innovation shouldn’t just be limited to product and we want to lead our industry in after the sale customer care,” stated Don Emahiser, president at CrossRoads RV.