Fleetwood’s New Site Part of Marketing Innovation

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August 26, 2011 by   Comments Off on Fleetwood’s New Site Part of Marketing Innovation

Fleetwood RV Inc., a leading producer of Class A and Class C recreational vehicles, recently unveiled its new website,

According to a press release, the site has been designed to be the “best on-line resource for both current Fleetwood owners and prospects.”

Fleetwood said it is committed to forward-thinking in the RV industry, including products as well as marketing.

“Our new website is just the beginning of our marketing innovation, which will continue,” said John Draheim, president and CEO of the Decatur, Ind.-based company. “When planning the new website, we looked at best practices in the automotive, boat and RV industries to create a site that will change the way people engage with our products. We want our website to be a destination, not just a stop along the road, and I think this redesign sets that tone clearly.”

Fleetwood’s new website not only has a whole new look and feel, but it also provides clearer product information, larger product images, and a “Build Your Own” feature that allows consumers to build customized flyers that they can save, print or share on social media sites.


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