Jayco Schedules Dealer Training, Open House
Jayco Inc. announced that it will hold its 10th annual Marketing and Skills Training for Excellence in RV Sales (MASTERS) Sept. 19–23 and Oct. 3–6 for dealership retail sales personnel at its corporate offices in Middlebury, Ind.
In conjunction with the first week of MASTERS, Jayco is also hosting an Open House for all dealers, to showcase its model year 2012 lineup. The Open House will run Sept. 20 – 22 from 9 a.m. to 5 p.m. on Jayco’s campus. The dates coincide with Elkhart County’s 4th Annual RV Open House Week, set to take place Sept. 19-23.
During the two training sessions, more than 500 sales personnel from Jayco’s dealerships from the U.S. and Canada will receive intensive training on Jayco’s 2012 model year lineup and see firsthand how Jayco operates and builds its RVs, according to a press release.
The dealer sales representatives will attend classes, led by the regional sales managers, that cover each of Jayco’s product lines. Each class will provide important product features and benefits to help retail sales personnel increase sales penetration for their dealership.
“MASTERS is designed to provide our dealers’ retail sales personnel with the knowledge and tools needed to successfully sell Jayco’s extensive lines of RVs,” said Derald Bontrager, Jayco president. “The positive feedback we continue to receive from our dealers about MASTERS, and our subsequent increase in market share over the past several years, makes this training program an important part of our overall selling effort.”
Regarding the Open House, Bontrager noted: “Since we already host our dealers’ retail sales personnel around this time of the year and have for several years, incorporating an Open House for dealer management teams into the mix is a logical extension of our plans. We’re excited to display our new 2012 models to the Open House visitors and draw on the fact that many of our dealerships will already have representatives in town for MASTERS.”
Jayco plans on displaying more than 40 models from the 2012 lineup and will provide lunch for Open House attendees throughout the week from 1-2 p.m.