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Keystone’s Cougar, Montana Garner DSI Award

The National RV Dealers Association (RVDA) recently honored Keystone RV Co.’s Cougar and Montana divisions with the prestigious Quality Circle Award, marking the fifth year in a row the brands have received the distinction.

According to a press release, the Quality Circle Award recognizes dealer satisfaction in the areas of vehicle design and reliability, competitive advantage, communications, sales and service support. These results were based on a survey of RV dealers conducted by RVDA between April and July 2011. The award will be presented to Keystone on Oct. 5 during RVDA’s National Convention and Expo at the Rio All-Suite Hotel & Casino in Las Vegas.

Excellence in dealer satisfaction is a goal Keystone continuously strives to achieve, emphasizes said group general manager.

“One big reason Montana and Cougar are the top retailing industry brands is the outstanding support our dealers provide the retail customer,” said Aram Koltookian, group general manager. “We believe that if we take care of our dealers they will take care of us.”

According to Statistical Surveys Inc., Grand Rapids, Mich., both Cougar and Montana have been the top-selling RVs in their respective categories over the past 10 years. Cougar is the No. 1 retailing laminated fifth-wheel and trailer, while Montana is the No. 1 retailing fifth-wheel.

“We are thrilled and honored to be recognized with this award,” said Bob Martin president of Goshen, Ind.-based Keystone RV. “These awards confirm that Keystone is doing the right things as we focus on maintaining closer relationships with our dealer partners. We thank our dealers for the continued support and ongoing feedback. Without their involvement we could not be successful.”

Keystone RV’s Open House will run Sept. 20-22 at the RV Hall of Fame in Elkhart, Ind. Dealers will have the opportunity to view the newest models, many never before seen. Adds Martin, “I encourage all of our dealers to come visit with us at the Open House. The Hall of Fame is a great venue. We are looking forward to visiting with our dealer partners in this informal environment and getting to know one another better.”


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