KOA Launches New Online Campfire Community
Kampgrounds of America Inc. (KOA) has launched a new online community that aims to give tent, cabin and RV campers an interactive and social experience.
According to a news release, KOA’s “Around the Campfire” community (powered by BlogFrog) is led by six bloggers who provide lively conversations and expertise on road trips, traveling with kids, campfire cooking, outdoor lifestyles and photography.
“As a forward thinking outdoor brand, KOA is truly embracing the power of the blogosphere and social media to its fullest potential by launching the industry’s first online camping community,” said Rustin Banks, CEO of BlogFrog.
From novice campers to those who live outdoor lifestyles, the KOA online community is a virtual place for all outdoor enthusiasts interested in learning and sharing camping strategies and tips, favorite locations, and of course campfire songs and stories. Community members can participate in the latest and hottest discussions, join a forum, share a photo, start a new discussion and live chat with like-minded campers.
“We’ve built a fully interactive online community where our campers can ask experts questions, share stories, find recipes and meet one another,” said Toby Hedges, director of digital marketing at KOA. “We chose BlogFrog for their cutting edge social media conversational marketing technology platform and their relationships with over 65,000 bloggers.”
The “Around the Campfire” community was kicked off with a launch party live chat on Tuesday (Aug. 23) that received over 1,500 replies from hundreds of active participants. The “Around The Campfire” community’s expert leaders discussed travel destinations, outdoor activities, camping tips and more. They also gave away several prizes from Coleman and Cabelas.
To learn more or simply join the community for free, click here.