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Lippert to Launch Awning Line at Open House
Posted By RVBusiness On August 9, 2011 @ 7:27 am In Breaking News,News In Focus | No Comments
Drew Industries Inc., a leading supplier of components for recreational vehicles and manufactured homes, today (Aug. 8) announced that its wholly owned subsidiary, Lippert Components Inc., is preparing to launch a newly developed line of RV awnings. This new product line will be formally introduced in late September at the open house events held by RV manufacturers in Indiana.
According to a press release, the awnings will be manufactured in one of Lippert Components’ existing facilities in Goshen, Ind., available in both manual and electric versions. Todd Driver, vice president of operations, RV Products, and Steve Jenkins, director of manufacturing for RV Accessory Products, and his operating team, will provide the manufacturing leadership for this product line. The company plans to market the awnings directly to RV manufacturers, as well as through aftermarket distributors.
“As with our previous product introductions, the RV awning product line has been designed to add significant value for the RV owner, and the awnings will be priced to provide value to our customers, the RV manufacturers,” said Jason Lippert, CEO of Lippert Components. “By pricing the product right, providing more durable components and offering innovative features and options not generally found in the marketplace, we expect to capture market share in this $100 million plus market.”
“The raw materials, components and manufacturing processes used in awnings are very similar to those we use extensively in our existing product lines, so we will be able to quickly ramp up production and efficiencies,” said Scott Mereness, president of Lippert Components. “Further, with our previously announced aluminum extrusion facility, scheduled to open late in the third quarter of 2011, we will be able to produce the extruded aluminum components used in our awnings. Additional information about the aluminum extrusion project will be forthcoming.”
“The RV awnings are another step forward in our long-standing strategic plan of profitable growth through new product introductions, acquisitions and market share gains,” added Jason Lippert. “The introduction of this exciting product line follows two accretive acquisitions we made so far this year, which added an aggregate of nearly $25 million in annual sales. We will continue to pursue similar opportunities, both through internal development and acquisitions.”
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