More than 200 people are expected to attend the annual Leisure Systems Inc. (LSI) Symposium Nov. 14-17 at the Embassy Suites in Covington, Ky.
The event is open to all franchisees of the Yogi Bear’s Jellystone Park Camp-Resorts and their families in the U.S. and Canada.
The theme for this year’s symposium is “Jellystone Parks: Always A Winning Hand” and will revolve around a Monte Carlo night theme, according to Kelly Jones, LSI’s director of franchisee development.
The “Winning Hand” theme will be apparent throughout the week’s events. “We’re doing quite a bit of our classes focusing on the marketing end of the business, to build a better hand at the table,” she explained.
Keynote speaker, Mike Rayburn, a world-class guitarist and stand-up comedian, will focus on simple but powerful tools in urging his audience to view old things in a new way and to leap beyond their perceived limitations.
Rob Schutter Jr., LSI’s COO, will update franchisees on the year’s performance during his System Update on Monday.
This year’s symposium will feature some new wrinkles. For the first time, LSI will offer what it’s calling “The Next Generation,” a four-hour seminar for the children of franchisees who are 18 years old or younger. “We will focus on topics like ‘Growing Up in a Campground,’ ‘Working With Your Parents,’ ‘Supervising People Who Are Older Than You’ and ‘Guest Relations,’” said Jones.
The seminar instructors have all grown up in the campground business, she noted.
At the closing banquet, LSI will hand out the following awards: Camp Resort of the Year, Operator of the Year, Facility of the Year, Entrepreneur of the Year, The Carroll Award (for the highest inspection score), the Pinnacle Award (for a 95% or higher inspection score), the Excellence Award (for a 90% or higher inspection score), the Customer Service Award, the Recreation Award, the Jim Webb Spirit Award and the Maple Leaf Award (for Canadian parks).
Here’s a brief review of the agenda for the week:
• Sunday: Yogi Advisory Council meeting, followed by opening reception.
• Monday: System Update by Rob Schutter Jr., educational classes, elections of officers for CARE (Caring About Recreation and Entertainment) and Yogi Advisory Council.
• Tuesday: More educational classes and preview of 2012 Yogi Bear merchandise.
• Wednesday: 4-hour ‘The Next Generation” seminar for franchisees who are 18 years or younger; Trade Show.
• Thursday: Trade Show and closing banquet.
LSI franchisees may register for the symposium by contacting the office at (800) 626-3729.