OEMs Post Improved Marks in Latest DSI Survey
Dealers gave motorhome makers high marks on five of eight subjects in the latest Recreation Vehicle Dealers Association (RVDA) Dealer Satisfaction Index (DSI) survey.
The motorhome average rating on vehicle design has steadily increased from 3.86 in 2008 to 4.25 in 2011, out of a top score of 5. Motorhome makers also shine in the categories of sales territory (4.17), vehicle quality/reliability (4.16), sales support (4.09), and overall dealer communications (4.07).
Towable makers received their highest score for vehicle design at 4.09. The next highest ratings were 3.96 for vehicle reliability/quality and 3.92 for sales territory. Towable RV builders have received the same score on vehicle design for the past two years – 4.09. This score is a considerable improvement from how they were rated on design from 2007 through 2009, when scores ranged from 3.90 to 3.99.
Towable RV builders have also shown marked improvement in competitive price/value, where their ratings have steadily climbed from 3.69 in 2008 to 3.87 in 2011.
Look for more survey results and charts in the September issue of RV Executive Today.
Partners in Progress Brand Committees will review results from the 2011 DSI during meetings held at the RV Dealers International Convention/Expo on Oct. 3-4 . Only dealers who carry the specific manufacturer/brand may attend.