Sealy Enters Into Exclusive Deal With Dometic
Sealy Posturepedic RV mattresses are now available for the first time ever to manufacturers, exclusively available through Dometic Corp.
“This is a significant addition to our OEM product line. Sealy has the highest mattress brand awareness in the nation,” said Brad Sargent, vice president of marketing at Dometic. “There’s a lot of choice in the market for RV shoppers out there right now, so a Sealy Posturepedic mattress could easily be the deciding factor in making a purchase.”
Sealy, founded in 1881, has been the top mattress brand since 1972 and was in the top ten recognized home product brands in a recent study alongside big names such as Rubbermaid, Tupperware and La-Z-Boy. Sealy also has the highest customer loyalty and repurchase rate, with the fastest growing specialty brands for the past three years.
“Widespread poor RV mattress quality has long been a black eye on the industry, and RVers know it and talk about it. Too often you hear about people having to add mattress toppers or worse, replace the original mattresses altogether,” Sargent said. “No matter what an RVer’s travel plans or pace might be, they all need a good night’s sleep in a good bed, so a Sealy Posturepedic has universal appeal that applies to any size or kind of RV.”
Sealy Posturepedic 600 DSx Plush Euro Pillow Top RV mattresses are available in 72×80 king, 60×80 queen and 60×75 RV-queen sizes. All feature the CoreSupport Center, which reinforces the center third of the mattress where it gets the most wear for enhanced support and resistance of body impressions, providing an extra long product life. Titanium DS (Dual Stage) innersprings, twice as strong as steel, lie just beneath the CoreSupport Center; it’s the only innerspring that gives two levels of support, both at the surface and deep down. LiftRight Surround handles make it easy to change linens or to reposition the mattress on the StayTight foundation, a rubberized gripper fabric that holds the mattress in place and keeps linens where they belong – a particular boon to RV beds that get jostled during travel. All this is topped by two layers of Hypersoft quilted fabric over a ComfortLayers Plush Euro Pillow Top and covered by a 10-year limited warranty.
“You can’t do any better than the same mattresses that are used in the presidential beds at the White House,” Sargent said. “And everybody should feel that special when they’re out in their RVs enjoying the open road.”