SSI: June Motorhome Sales Flat, Decline 1.5%

August 16, 2011 by RV Business Leave a Comment

Year-over-year motorhome sales edged down 1.5% in June, while registrations for the first six months were up 2%, according to the latest report from Statistical Surveys Inc. (SSI).

Overall sales in the Class A category were flat compared with 2010, up 1.8% for the month and 1.9% year-to-date.

Tiffin Motorhomes Inc. remained the Class A leader through the second quarter with a 21.5% market share, edging Winnebago Industries Inc., which posted a 19.6% market share. Thor Industries Inc. was No. 3 in sales, recording a 17.5% market share.

Class C sales fell 5% in June but rose 2.2% for the first six months. Thor Industries Inc. was the leader year-to-date, holding a 29% market share, followed by Forest River Inc.’s Coachmen RV division (20.2%) and Winnebago (16.3%).

SSI noted that it has added the capacities to track motorhomes that were sold as rental fleets, which reflected a 40% increase in June from the previous year.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).