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Equine Motorcoach Headed for Louisville Show
Posted By RVBusiness On September 26, 2011 @ 9:42 am In Breaking News | No Comments
The 2012 Equine Motorcoach is on schedule to showcase at the National RV Trade Show in Louisville, Ky., Nov. 29-Dec. 1. In total, the show will feature 307 companies displaying the latest RVs and related products across more than 730,000 square feet of exhibit space.
According to a press release, Equine Motorcoach recently moved its manufacturing facility from the Europe to the United States where production of the first units are already underway. Equine Motorcoach is the only company in North America that manufactures an all-in-one RV and horse transport vehicle. The vehicle is modeled after the popular mode of horse transport in Europe.
“The exterior and interior finishes, engineering and horse transport area are progressing on schedule,” said Tom Stinnett, Equine Motorcoach principal who is also owner of Tom Stinnett RV Freedom Center in Clarksville, Ind., and co-chair of the Go RVing Coalition. “We are already seeing requests for new orders and are engineering two-, four- and six-horse models.”
The current production model is a four-horse unit, which is the most requested transport size. “We spent a lot of time at the top equestrian events throughout the U.S.,” said Julie Calzone, another principal in the company. “Our marketing efforts brought us to Olympic Trials, National and International Championship events. Those events gave us the opportunity to engage thousands of top trainers, riders, families and horse enthusiasts who toured the Coach.
“The Equine Motorcoach brand is solidly established. More importantly we have been able to achieve a price point that meets the market’s need while being able to maintain the high quality that has the horse community calling it a ‘rock star bus for horses.’”
Stinnett and Calzone anticipate a significant volume of sales with the rebound in the RV market and the continued horse transport needs of the competitive and pleasure horse communities. “This is going to be especially true with the new pricing,” said Stinnett. “When you look at what people are using to go and stay at a show – truck, horse trailer and RV – our vehicle is now going to provide a price structure that will keep those costs at or below what people are investing now.”
The U.S. manufacturing process has also dramatically shortened the production process. The first 2012 Equine Motorcoach is being built on a 560 hp Freightliner Cascadia chassis with an Allison 4000 TRV automatic transmission. The company created jobs for the U.S. through private investment and at no cost to the taxpayers.
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