Monaco RV LLC, Carriage Inc., Travel Lite Inc., Fleetwood RV Inc. and Newmar Corp. are joining forces to display new products Sept. 19-22 on a 17-acre parcel of land on the northeast corner of U.S. 20 and C.R. 17 during Elkhart County’s 4th Annual RV Open House Week.
In what amounts to a classic case of how the emerging Open House casts industry competitors in unusually cooperative roles, the five adjacent exhibits will be open 9 a.m. to 5 p.m. daily – and later when necessary — with a joint catered luncheon available 11:30 a.m. to 1 p.m. all four days, according to Ed Kinney, vice president of sales and marketing for Carriage, who played a pivotal role in organizing the display area.
The five-company exhibit, on the southeast side of Elkhart and a few minutes from the larger Forest River Inc. and Thor Industries Inc. displays, offers easy access, ample parking and close proximity to other manufacturer displays in the area, according to a Thursday (Sept. 1) Monaco release.
“We’re all splitting the costs, which are really low,” says Kinney, adding that there will be well over 100 units on display at the joint exhibit. “Everybody’s in this together.”
Kinney says this corporate cluster results from the experiences of some companies that felt their locations during last year’s Open House were too remote from the daily dealer traffic. Carriage’s management last year hosted dealers at the company’s home plant in Millersburg, a good 20-minute drive south and east of Elkhart.
Monaco’s main plant is in Wakarusa, Ind., while Newmar is in Nappanee, Ind., Travel Lite is based in New Paris, Ind., and Fleetwood is located about an hour’s drive southeast in Decatur, Ind.
There will be a tent set up amid the displays, said Kinney, adding that access to the paved parking area is off of C.R. 17.
“We look forward to bringing our products closer to dealers who will be in the Elkhart area,” noted Monaco’s Mike Snell, senior vice president of sales and product development. “We want it to be effortless for dealers to see our products, to learn about our advantages and connect with our employees and company. The manufacturer-dealer relationship is all about fostering good relationships based on open communication. At the same time, we want to provide the best, most state-of-the-art RVs on the market.”
“We’ll have lunches every day for dealers and visitors,” Kinney added. “We’re just real excited. It’s going to be a great turnout. It’s a nice layout. It’s a perfect piece of property – easy in, easy out, lots of easy parking. So, we’re just thinking of convenience for the dealers. And, you know, we’re three minutes from the Hall of Fame (where Thor will be set up). It doesn’t get better than that.”