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Heartland Introduces Silverado by Bighorn Line
Posted By RV Business On September 16, 2011 @ 12:28 pm In Breaking News | No Comments
Heartland Recreational Vehicles LLC has created an aggressive new price point in its high-volume Bighorn luxury fifth-wheel line with the launch of the Silverado by Bighorn series. The builder will be showing three all-new floorplans during next week’s Elkhart County 4th Annual RV Open House as part of Thor Industries Inc.’s expansive display at the RV/MH Hall of Fame.
“Heartland was the largest and most significant acquisition that Thor has made,” said Brian Brady, president and CEO for Elkhart, Ind.-based Heartland. “Our mandate is to continue to aggressively and responsibly grow our business. Consequently, offering Silverado as an extension of Heartland’s incredibly successful Bighorn line of upscale fifth-wheels makes compelling sense for our dealers.”
Kary Katzenberger, general manager, added, “We designed the Silverado by Bighorn to satisfy those consumers that recognize the inherent value in the Bighorn brand, but are looking for a lower price point. With base MSRP’s running from $39,000 to $49,000, the Silverado by Bighorn represents the best value in the full-profile luxury fifth-wheel category and offers our dealers a tremendous investment opportunity.”
For the Open House, Heartland will be displaying models ranging in lengths from 35 to 41 feet with plans to add a 33-footer to the mix. Units offer laminated fiberglass sidewall construction, three or four slideouts, Heartland’s patented 88-degree turning radius and oversized external baggage compartments with slam-style doors.
The interiors are smartly appointed with several upscale standard features, including solid-surface countertops, royal maple cabinetry with decorative glass inserts overhead, a residential size stainless steel, under-mounted sink and a spacious bathroom with glass shower surround.
“One of the really unique features is the creation of a walk-around bedroom suite area,” said Katzenberger. “We were able to build in a large closet area in the front cap along with under-bed storage and a washer-dryer hook-up for a stackable laundry set.”
Heartland also incorporated a dresser that is narrower and taller than conventional units, allowing for a picture window in the bedroom. Windows are also built into the bedroom slide for cross ventilation.
Heartland said that representatives will be on hand during the Open House to show the new Silverado by Bighorn units along with Heartland’s full line of travel trailers and fifth-wheels. For additional information on the Silverado by Bighorn contact Katzenberger at 574-514-4531.
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