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Heartland Resurrects Iconic Wilderness Brand
Posted By RV Business On September 15, 2011 @ 3:57 pm In Breaking News | No Comments
Resurrecting another iconic label carrying strong brand recognition with consumers, Heartland Recreational Vehicles LLC announced the launch of its Wilderness travel trailer series, set for unveiling during the Sept. 19-23 Elkhart County 4th Annual RV Open House.
“Wilderness was part of Fleetwood’s rich towable portfolio that Heartland acquired through the bankruptcy court in 2009,” said Coley Brady, vice president of sales. “While we have no intention of producing all the Fleetwood brands, we felt – and our dealers agree – that Wilderness is a legacy brand with inherent brand recognition and value.”
Brady emphasized that Heartland’s Wilderness line, positioned as a player in the high volume lightweight laminate category, would represent a new generation of trailers with features, pricing and durable, lightweight construction aimed to meet the demands of today’s marketplace.
“We are hitting the middle of the bell curve in the super lightweight market with a full-featured, value-laden travel trailer,” noted Mike Creech, general manager. “One of the compelling features is the curvilinear roof design offering residential, 7-foot ceiling height in the trailer. That will give our dealers a huge competitive advantage.”
Creech said another salable, distinguishing feature for dealers is that Wilderness offers “a true full lineup,” giving consumers a choice of 11 floorplans ranging in length from 19 to 35 feet and available in four decors. Base MSRP’s run from $19,000 to $29,000.
“Floorplans run the gamut from a rear living arrangement to a bunk bed configuration for families to a traditional couple’s coach,” Creech said.
With dry weights starting at 4,184 pounds, Wilderness keys in on the trend toward lighter weight trailers while still offering spacious kitchen, bathroom and living areas. All units are equipped with one to three sliderooms except for the 2350 floorplan.
The Wilderness also sports several set-apart features, including: a detachable power cord, Wide Trax suspension, exterior shower, diamond plate profile, large entry door grab handle, safety glass, radius entry steps and supersized awnings.
Heartland will be part of the Thor Industries Inc. display setting up at the RV/MH Hall of Fame in Elkhart during the Open House. Representatives will be on hand to show six new Wilderness floorplans along with Heartland’s full line of travel trailers and fifth-wheels. For additional information on Wilderness contact Creech at 574-210-1976.
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