RVIA Taking Steps to Improve Sales in Pomona
In addition to the many enhancements planned to make the California RV Show a better experience for attendees this year, the host Recreation Vehicle Industry Association (RVIA) is also revamping the show to create a better sales environment for exhibiting manufacturers and dealers.
“What makes RVers buy at the show is an intriguing question. And, although there is no guaranteed formula, there are things we can do to help the sales process,” said Tom Gaither, RVIA’s western RV show director. “Through personal experience, I’ve learned about some approaches that work to help encourage buying.”
At this year’s California RV Show, set for Oct. 14-22 at the Fairplex in Pomona, several key elements are being introduced to help manufacturers and dealers make sales. These include:
• Admission Wristband — This year’s $10 show admission will include a wrist band that gives guests the ability to return to the show for all ten days, providing everyone a “be-back” pass for the entire event.
• Free RV Parking – Anyone driving their RV to the show can park free. This way trade-ins are at the show for dealers to evaluate and complete the deal. (Car parking is $9)
• RV Factory Showcase — 45 RV manufacturer representatives will be on hand to demonstrate their brands, giving attendees an excellent way to comparison shop and narrow down their selection.
• RV Club Promotions – RV Clubs will receive $4 off coupons for their members with Wednesday, Oct. 19 being designated as RV Club day. This will encourage dedicated RVers to attend and entice them to replace their older rig.
• RV Type Entertainment – RV cooking demonstrations by the Ultimate Camp Cooking team of Mike Faverman and Pat Mac will give guests new hands-on recipes. RV Handyman Dave Solberg will have RV-related seminars, including a presentation on how to buy the right RV for your needs. Award-winning RV travel documentary producer John Holod will showcase films on popular RV travel destinations such as The Alaska Highway and Baja. All of the entertainment is focused on RVing to put guests in the mood to go Rving.
• Dealer Scavenger Hunt — Guests will receive a Dealer Scavenger Hunt card requiring them to pass by every participating dealer at the show. Guests who have all sixteen dealers punch their card will receive an RV travel book. This encourages attendees to circulate throughout the displays, and gives dealers an opportunity to meet guests.
• The Show Program – This year’s program is designed to be a buyer’s guide. In addition to a show map, it also describes the different types of RVs for the novice and features articles about trips and destinations for the experienced RVer.
• Mobility Scooters – The California RV Show is the largest RV show in the west with more than 800 RVs and other displays stretching over 450,000 square feet. The size of the show can make it difficult for some customers to see it all. This year, small mobility scooters will be available at all four show entrances.