Sprinter Vans Post 2.5% Rise in 2010 YOY Sales
Daimler Vans USA (DVU) recently reported 2010 Sprinter van sales totaled 8,559 units, representing a 2.5% increase over the previous year, according to a report by National Bus Trader.
Though the Sprinter van has been a familiar sight in the U.S. since 2001, including growing use as a platform in the RV industry, 2010 marked the first year of its new sales and service network, Daimler Vans USA.
“2010 was our first full year operating the Sprinter business here in the U.S. By stating focused on the needs of our Sprinter customers throughout the year, we were able to not only sustain our sales performance but achieve this increase over last year,” said Ernst Lieb, president and CEO of DVU’s parent company, Mercedes-Benz USA (MBUSA). “We are tremendously proud of the entire DVU organization, including our network of Mercedes and Freightliner Sprinter dealers. Together we were able to give a great product the support it deserves, and we expect continued momentum in 2011.”
The highly successful Mercedes-Benz Sprinter made its European debut in 1995, and a new generational Sprinter launched globally in 2006. Since 2001, the Sprinter has been sold in the U.S. by Freightliner, the industry’s leading manufacturer of medium- and heavy-duty trucks in North America. Complete with many Mercedes-Benz safety and convenience features, the U.S. lineup includes the cargo van, passenger van, mini bus, cab chassis and the new crew van.
Mercedes-Benz began offering the Sprinter line through select dealers in 2010. Both MBUSA and Freightliner are division of Daimler AG. In the U.S., the Mercedes-Benz Sprinter is targeted primarily toward small businesses while the Freightliner version continues to focus on its established customer base of commercial vehicle operators.