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SSI: Towable Sales Still Flat in July, Down 2.3%

Year-over-year retail towable sales remained flat in July – down 2.3% – while registrations were up 5.1% for the first seven months. January of this year was the last month that showed a marked increase for the sector, recording a 13.5% gain from 2010.

According to the latest report from Statistical Surveys Inc., July results were:

• Sales for the high-volume travel trailer sector slid 0.1% in July and rose 7.7% year-to-date.

• Fifth-wheel registrations were down 1.8% for the month and edged up 3.3% through July.

• Folding camping trailer sales declined 19.8% in July and 10.1% year-to-date.

• Park model sales fell 19.1% in July and 7.3% for the first seven months.

Thor Industries Inc. remained the towable sales leader year-to-date with a 36.4% market share, followed by Forest River Inc. at 21.6% and Jayco Inc. with a 12.2% share.

By segment for the first seven months, Thor was No. 1 in travel trailer sales with a 33.4% share, ahead of Forest River (22.3%) and Jayco (13.9%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.1% market share, while Forest River posted a 17.3% share.

Forest River was the folding camping trailer sales leader through July with a 35.7% market share followed by Jayco (17.8%). In the park model segment, Thor was No. 1 with a 21.7% market share with Skyline at No. 2, holding a 14.0% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).


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