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Thor Motor Coach Continues as Market Leader

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September 12, 2011 by   Leave a Comment

Thor Motor Coach continues as the No. 1 retailing brand of motorhomes in North America with 22.93% share through June 2011, according to Statistical Surveys Inc.

In a press release, Thor Motor Coach said the results also show the Thor Industries Inc. division as the fastest growing motorhome brand among the top eight major manufacturers with a 27.9% increase over last year. Class C sales captured the No. 1 market position with an impressive market share growth of 31.50% compared to the previous year.

“Packing in features that include camper favorites like Mega-Storage Compartments, single step entrances and molded fiberglass front caps have helped us solidify our dedication to the Class C market. Over the past six months we have introduced several new floorplans that integrate features making the coach even more livable,” said Mike Savage, Thor Motor Coach’s Class C product manager.

The company said that over the last few months retail customers have responded well to the addition of several impressive new features on the Hurricane and Challenger lines, the redesign of the Tuscany, and several new floor plans on the Windsport, Serrano and A.C.E. lines.

“Our continued focus on what retail customers’ desire helps us to bring innovative floorplans with intelligent features to the market. Our after-the-sale support programs like Concierge Connection and Rapid Response Parts along with the stability of a strong and financially sound company are added reasons consumers continue to display their confidence in our products,” stated Dana Simon, vice president of sales.

 

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