‘Away’ Campaign Debuts at Outlook Breakfast
“Outlook 2012: Up & Away” will kick off the Recreation Vehicle Industry Association’s (RVIA) 49th National RV Trade Show on Tuesday, Nov. 29, with an informative, entertaining program culminating with the debut of Go RVing’s new “AWAY” national advertising campaign.
The free event will begin at 7:30 a.m. with a complimentary sit-down breakfast in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom.
One of the most anticipated annual industry events with more than 1,000 RV dealers and show exhibitors expected to be on hand, “Outlook 2012″ will entertain and inform attendees with a combination of insightful presentations and high-energy fun, according to a news release. As always, attendees are urged to arrive early as lines form well before the doors open.
Hosted by RVIA Chairman of the Board Gregg Fore, “Outlook 2012: Up & Away” will feature “What’s Up!” with RVIA President Richard Coon discussing key industry issues and examining how RVIA is working to help the industry soar.
In “Away We Go!,” Go RVing Co-Chairmen Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.
The program culminates with Stan Richards, founder and creative principal of The Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s most respected leaders.
As always, special guests and surprises will be part of the show lineup.
The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.